The Client
A real-estate team living the industry's classic math: dozens of active leads per agent, each needing timely, personalized follow-up across a portfolio of listings — and deals dying quietly whenever a follow-up slips through the cracks.
The Problem
The team's data was scattered — leads in one place, listings in another, follow-up cadence in each agent's head. Speed-to-lead is decisive in real estate: the first agent to respond usually wins the client. What they needed wasn't another CRM to fill in manually, but a system that keeps the pipeline moving on its own.
The Solution
A unified AI-assisted operations dashboard with four working surfaces:
- Dashboard — pipeline status at a glance: lead flow, sequence activity, what needs attention today
- Leads — every prospect with source, status, and history in one queue
- Properties — the listing portfolio the outreach draws on
- Sequences — automated multi-step outreach that keeps contacting each lead until they respond, so no one is ever silently dropped
The Stack
Next.js (App Router) with TypeScript and Tailwind CSS, talking to an API layer that drives the lead and sequence engine. Shipped as a single container.
The Outcome
Follow-up stopped depending on memory: the sequence engine works every lead consistently while agents spend their time on the conversations that are actually live. The same lead-engine architecture powers our cold-outreach and CRM automation work for other industries.